Starbucks and the social construction of reality

Sara and I are having breakfast at Starbucks. Being a kee niaow species of curmudgeon, I’m complaining about everything from the prices to the clonish docking of people and their digital devices. Discerning impatience in her manner, I eventually desist.

“Give me a break,” she says, going on to explain that Starbucks doesn’t sell coffee; it sells a lifestyle experience, and I should dummy up about it, she’s trying to relax.

Ah, I reply. So we’re banking some sort of … Read more