Big Data sees all, knows all

Branded. Here’s something I reported on Facebook a couple of days ago. Based on my internet habits and tastes, FB’s algorithms had decided I was an aging proto-hipster who snored. So  I should be a sucker for ‘soft-leather sandals,’ right? Not to mention a mini-CPAP device that would end my snoring forever. 

And what happens, I asked, should I decide to run for PM in Canada? The media, soon in possession of Big Data knowledge products regarding yours truly, would … Read more